Design Director, 3D, Experiential , Motion & Branding.
Hey, hello.
Welcome.
Creating memorable moments that resonate and engage is what I do.
A proven user centric, iterative design process is how i do it.
Bridging the void between brands that want to be closer to their audience is why.
I create Engaging Experiences, enhancing brands & connecting their values and ethos to build life long bonds.
Designing extraordinary & visually appealing assets around clever stories to evoke positive emotions. Using a human centered design approach.
Direction
My goal is always to communicate the core idea.
The circumstance dictates the medium and outcome. Whether it's a fast sketch or a refined real life render, it needs to be grounded in it's intention.
Software: Cinema4d, Redshift, Carona, Octane, Photoshop, Illustrator, Procreate & Fusion.
Visualisation
I use motion to articulate a narrative. Breathing life and character in to a Setting, Product or Brand.
Software: Cinema4d, Adobe After Effects, Fusion.
Motion
My approach is based on a core set of principles and a clear design strategy. Using a tried and trusted methodology.
I believe in never standing still and the power of cross functional teams to arrive at the greatest outcome.
Methodology
My experience leads me to a collaborative, iterative process with empathy at it's core, helping to achieve holistic outcomes that drive positive emotions for the end user.
Using insights to drive fast, effective ideas that can be tested and refined. I devirge at speed and converge with accuracy and meaning.
Ideation
I think it's only benificial to have the understanding of as many production methods as possible.
From working in print houses, desinging retail POS, window displays for Harrods to creating events that fill Messe, Berlin.
Understanding experiencial flow, engaging fast paced supermarket consumers to building comprehensive guidelines that translate a brands core ethos.
Process
Skillsets
20+ years in the Design Industry, specialising in Experiential Asset Production, Product design, 3d Visualisations & Motion using Cinema4d. I'm a Creative Thinker and Problem Solver with a firm knowledge of process & the desire to impact positively. I firmly believe you can give an answer to any given problem using a clear design methodology & human centered design approach.
I thrive on helping Companies & Brands design and conceptualise purposeful assets that create deeper bonds, communicate their values and create lasting memories through sensory experiences & clever story telling.
I have a diverse skill set, including; Creative Direction, Product Design, Creative Thinking, Marketing, Branding, Exhibition Design, Retail Spaces, Architectural Visualisations, Animation, Motion, Illustration, Print, Graphics, Logo design and Photography.
Get in touch, below!
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Dave Smith - Head of Design -
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Maria Urnham - Design Director -
A man descerning of a Creative Director. Able to lead teams with the experience of being hands on in a multitude of design disciples.